The world of social media is changing and Instagram with it.
Gone are the times when photos were taken, filters were put on and published,
creating real albums full of people, landscapes and evocative images. Over
time, Instagram has taken advantage of web trends and implemented them in its
system, techwadia transforming itself into a container of fashions and trends.
First the stories , then the Reels, then the Shop, all
elements that have radically changed what was the initial philosophy of the
platform. Now it seems that the ground is preparing for a new revolution: the
arrival of exclusive paid content for the supporters of a particular account .
The Exclusive Stories are around the corner .
A well hidden secret
The new function, which immediately aroused strong
curiosity, has never been announced or confirmed by the company's top
management, but it seems latent and well present within the latest published
versions of the app, ready to be launched and tested as soon as possible.
To reveal it, on Twitter, was the software developer
Alessandro Paluzzi, who found all the clues within the app to understand what
will be the probable direction that Instagram will take in the future.
On a practical level, the Exclusive Stories will be
completely similar to the normal stories on Instagram but will be graphically
distinct and can only be viewed if the user decides to sign up and become an
economic supporter.of those who created them. A sort of subscription - with
sums probably decided by those who manage each profile - which will allow
access to exclusive content that cannot be used by everyone else.
"Exclusive" colors
The new stories will be visible in a very similar way to the
others, such as a colorful and bright circle that surrounds the profile image
of the users, but will be marked with a purple color and a sort of white star
that will underline their diversity compared to normal stories . By clicking on
it you will access the page that will allow you to subscribe to the chosen
profile and view the contents: it goes without saying that these will otherwise
not be accessible and that those who pay will not be able to register them or
take screen shots. It is still unclear how these subscriptions will be handled,
how long they will last and if creators will be given freedom to decide how
much to charge them.
However, Instagram's desire to have a minimum profit margin
on these subscriptions appears obvious, perhaps by retaining a part of the
subscription sum, in a sort of taxation to monetize the new function to the
maximum.
The future is for subscribers
For now, it should be pointed out, the new feature is well
hidden and not even ready to be tested. This is probably a first step for top
management to try to understand how to structure the section , how to launch it
and in which countries to try it. We are still far from a possible launch and
it cannot be excluded that these contents may end up in oblivion and never be
launched.
What is certain is that the company's top management have
repeatedly declared that they are ready to publish numerous news for the
future, including the creation of new forms of subscription and subscription
and the launch of new paid content. These are useful formulas for creators, who
will have from their new forms of income and the creation of a stronger
community and the same platform, which will have new and easier forms of
monetizing the user experience.
The future is for the fans
Our life on social media is becoming more and more like the
real one. Entire communities and groups of people catalyze their efforts and
their attention on other people, on content creators who have ever-growing
ranks of fans who follow all their moves, comment and share their content. In
light of all this it was only a matter of time before finding new forms to
increase the interaction and transform it into something more . The Twitch
lesson is proving to be very useful, with the ability for users to subscribe
and support their favorite streamers, creating a sort of more direct line to
them than that of normal spectating users.
Furthermore, more and more creators who use other platforms
to ask for the financial support of fans, then rewarded with exclusive content,
rewards of various kinds and direct contacts with those who create those
contents. We are trying to recreate a sort of fan club 2.0 , in step with the
times and that allows fans to enjoy the people they love and their work to the
fullest: the most avid fans have always been willing to pay more to get what
they want. the others cannot have, to feel closer to the "VIP" on
duty: that of exclusive stories is the Instagram declination of a very
long-standing phenomenon.
The future is here
The trends of recent times all lead in this direction
towards free applications in their basic form but with exclusive forms of
subscription for those who want a better experience. Influencer fans will
certainly be prepared to pay for access to content and messages that in
perception will be "only for him", exclusive only to those who are
the most assiduous supporters. The illusion of proximity will be very strong
and will allow creators new forms of interaction and greater earnings. And what
better way to create more intimacy than with stories designed only for true
fans? Of course, they should be structured differently and more elaborately and
it will be up to the creators to make sure that it is really worth paying
certain amounts to see them.
A fair and well structured subscription system will also
have to be studied , which is not excessively expensive and not ridiculously
low , with perhaps the most classic reward systems or prizes. We are only at
the premature stages of what could be the future of not only Instagram but many
other platforms as well. More and more social networks will try to exploit the
communities that have been created within them to create new and more solid
forms of economic return. Exclusive content is the watchword everyone is aiming
for in the future. We will see where it takes us.
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